Marketing an Australian-first 360° trance event without a physical venue with test lighting or past examples to show the audience.

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We created a 3D reveal video that visualised the event before it was built. Using a Dragon avatar as the brand anchor, we created  virtual venues to generate hype and establish the visual identity for merch and assist with the show experience through screen visuals.

The video became the staple of a successful launch, effectively communicating the complex concept and driving massive engagement in a crowded market.