BOSS EngineeringDigital campaign, made for Balance Agency
- Services
- Creative strategy
- Direction
- TVC
- Production
- Post
- Client
- BOSS Engineering
- Year
- 2025
- 1:00
A TVC that refuses the corporate agriculture film.
Problem
Briefed by Balance Agency, BOSS needed a TVC that avoided the typical corporate agriculture video and instead showed off a human business that listens first, thinks carefully, then acts.
Solution
In partnership with Balance Agency, Wolf Road executed campaign that reveals the people and tech behind the work, positioning BOSS not as a supplier, but a trusted, human partner. It’s a company shaped by innovation and a unique partnership with growers. A spirit that drives everything they do.
Result
An edgy, unorthodox campaign that cuts through category norms and accurately reflects the spirit of BOSS and point of difference, well beyond a typical corporate brand film.
