[Problem]
Marketing an Australian-first 360° trance event without a physical venue with test lighting or past examples to show the audience.
Hyperdome
Festival World Building Campaign
[Solution]
We created a 3D reveal video that visualised the event before it was built. Using a Dragon avatar as the brand anchor, we created virtual venues to generate hype and establish the visual identity for merch and assist with the show experience through screen visuals.
[Result]
The video became the staple of a successful launch, effectively communicating the complex concept and driving massive engagement in a crowded market.
Some of our favourite 3D animated moments
