MaddixWorld Tour Creative Direction

Problem

Maddix was on a massive growth trajectory, but his media presence wasn't keeping up with his status as a top-tier artist. He needed a dedicated team to facilitate the creative side and bring the visual side to him up to par.

Solution

Our co-founder relocated to Europe for three months to step in as Creative Director, handling all content across his North American and European tours. He managed live teams to deliver quality Live Productions for mainstage sets such as Ultra Europe and Tomorrowland, while rolling out full campaigns for his Ibiza residency and ADE debut.

Result

We established a consistent, high-level look across all socials with a high volume of quality content pushed out weekly. This drove increased follower gains, helped lead to an instant sell-out of his ADE debut, and helped build a great foundation for Maddix and his team to build on.